In-vehicle payment platforms market seen reaching $8.5B by 2030

The in-vehicle payment platforms market is projected to grow from $3.7 billion in 2025 to $8.51 billion by 2030, driven by connected vehicles, cashless payments and embedded commerce features. North America led the market in 2025, while Asia-Pacific is expected to grow fastest.

Why it matters: - In-vehicle payment platforms are becoming part of the connected-car stack, turning vehicles into transaction points for fuel, tolls, parking and in-car purchases. - The market’s growth reflects a broader shift toward mobility commerce, where drivers can pay without leaving the vehicle. - The expansion could reshape how automakers, fintech companies and service providers build customer experiences around vehicles.

What happened: - The Business Research Company released its In-Vehicle Payment Platforms Global Market Report 2026 – Market Size, Trends, And Forecast 2026-2035 on Sept. 11, 2026. - The report puts the market at $3.7 billion in 2025 and $4.36 billion in 2026. - The report forecasts the market will reach $8.51 billion by 2030, implying an 18.2% CAGR over the forecast period. - North America held the largest market share in 2025. - Asia-Pacific is forecast to post the fastest growth in the coming years.

The details: - The market’s recent growth has been driven by connected vehicle adoption, cashless payment demand, expanding digital infotainment systems, GPS-enabled telematics and in-vehicle connectivity technologies. - In-vehicle payment platforms are digital systems built into connected vehicles that let users complete payments through infotainment or telematics interfaces. - The systems use connectivity options, embedded software and authentication tools to support contactless transactions. - Common uses include fueling, toll payments, parking fees and in-car purchases. - The report says future growth is being fueled by electric and connected vehicles, mobility-as-a-service models, autonomous driving technologies, secure digital identity and authentication, and partnerships between automakers and fintech firms. - The report points to deeper integration of embedded digital wallets, more contactless payments for tolls and parking, expanded retail and food ordering through infotainment systems, biometric security for transactions and broader mobility commerce ecosystems. - In December 2024, the National Association of Insurance Commissioners reported that the Insurance Institute for Highway Safety expects about 4.5 million self-driving vehicles to be on U.S. roads by 2030. - The geographic scope of the report includes Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The report package includes market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technologies and future trend analysis, and updated graphics and tables. - The report offers a free sample and a full version through the company’s website. - More information is available in the full report.

Between the lines: - The forecast suggests in-vehicle payments are moving from a niche feature to a standard layer of connected mobility. - Automakers and fintech firms appear to be converging around the vehicle as a commerce endpoint, not just a transportation device. - The emphasis on biometric security and digital identity signals that trust and authentication will be central to adoption.

What's next: - The market is expected to keep expanding as electric, connected and autonomous vehicles gain share. - Partnerships between automakers and fintech companies are likely to shape how payment features are embedded in future vehicles. - Growth in Asia-Pacific will be an important indicator of where adoption accelerates next.

The bottom line: - In-vehicle payments are moving into mainstream automotive commerce, and the market outlook points to fast growth through 2030.