Safaryar Holidays opens Russian-language channel for Central Asia travel agents

Safaryar Holidays has launched a Russian-language partner program for travel agencies in Uzbekistan, Kazakhstan, Kyrgyzstan and Tajikistan. The Istanbul-based B2B supplier says the move gives agents direct access to Tashkent-Istanbul flights, hotel contracts and real-time booking tools for Turkey sales.

Why it matters: - Safaryar Holidays is targeting one of Turkey’s growing source markets with a channel built for local agencies in Central Asia. - The program is designed to help agencies package flights, hotels, transfers and tours through one supplier. - The launch gives partner agencies a faster way to confirm bookings and sell Istanbul year-round.

What happened: - Safaryar Holidays announced a Russian-language direction for the Central Asia market in Istanbul on Aug. 12, 2026. - The company opened a partner program for travel agencies in Uzbekistan, Kazakhstan, Kyrgyzstan and Tajikistan. - The offer centers on direct access to Tashkent-Istanbul flights, direct contracts with more than 250 Istanbul hotels and an online booking panel with real-time confirmation. - Safaryar Holidays said it provides ground services, including transfers and sightseeing programs, from a single source.

The details: - Partner agencies can use the panel to view hotel and package availability, see terms and complete bookings online. - The setup lets agencies combine airfare, hotel and transfer services into one package without waiting for responses through multiple intermediaries. - Safaryar Holidays says the model positions the company as a Turkey supplier for local agencies rather than a competitor for end customers. - The company’s Russian-language materials cover flights, Istanbul and Turkey tours, seasonal recommendations, hotels and destinations including Cappadocia, Bursa, Trabzon and Sapanca. - Special attention is being given to Istanbul stopovers on the way to umrah, which the company says are in demand among regional agencies. - Safaryar Holidays is a Istanbul-based tour operator and B2B hotel supplier founded in 2018. - The company operates under TURSAB license 10028. - Safaryar Holidays works with more than 370 partner agencies. - The company’s legal entity is Sindibad Turizm Ticaret Anonim Sirketi in Istanbul, Turkey.

Between the lines: - The launch reflects rising demand for Turkey trips from Central Asia and a push to make booking simpler for agency partners. - Direct hotel contracts and a real-time platform can reduce friction in a market where speed and confirmation matter. - The Russian-language approach also signals that Safaryar Holidays is tailoring sales support to how agencies in the region actually work.

What’s next: - Safaryar Holidays is expected to use the new channel to deepen ties with agencies across Central Asia. - The company is likely to promote Istanbul, Turkey itineraries and stopover products more aggressively through the new materials and booking tools. - The partner program may help Safaryar Holidays expand sales without selling directly to travelers.

The bottom line: - Safaryar Holidays is betting that a Russian-language B2B platform, direct flight access and hotel inventory will make Turkey easier to sell for Central Asian travel agents.